We make difficult
concepts usable for you
One of the central and most powerful concepts in Sun Tzu’s Art of War is shih (pronounced “shir”). In short, it is the dynamic configuration of power in a system that can be directed and released to help achieve your goal.
We see shih in the natural world in things like dams that convert the flow of water into power. We already have words that approximate this idea—like “leverage” and “tipping point”—but they only capture part of the rich meaning of shih. While at first shih may seem foreign and unfamiliar to us, we soon discover it is a commonplace in our world, something we do and see all the time.
By studying it as part of the simple rules of victory, we refine our ability to “employ shih” and find more effective ways to lead, particularly in difficult situations.
We provide slogan-like reminders you can use in the heat of battle
Here is one of eight reminders we present, with a brief commentary:
If you can’t get destination, go for direction.
In an ever-changing, chaotic, interconnected world, our goals can often be elusive; somebody keeps moving the goal line. If we fixate on one particular goal or destination, not only will we get frustrated and disheartened when we can’t achieve it, but we also may miss other pathways to success that arise along the way. By concentrating on direction, we are both moving towards our goal while also leaving open the possibility of finding other pathways to attain it that can arise along the way.