About Us

James Gimian

James Gimian has been studying and teaching the Art of War since 1980. He served as the general editor of the Denma Translation Group’s best-selling translation of the Art of War (2001) which received critical acclaim from military officers, business leaders, and Chinese studies experts. He followed that with The Rules of Victory: How to Transform Chaos and Conflict — Strategies from the Art of War (2008), co-authored with Barry Boyce.

Gimian has been presenting the lessons from the Art of War to business and nonprofit leaders in North America, Australia, and Europe since 1985. His work takes the form of seminars, leadership programs, consulting and coaching, and includes engagements with large companies (salesforce.com, Cargill, etc.), small organizations and nonprofits, and individual leadership coaching.

The core of Gimian and Boyce’s work focuses on the Art of War’s unique lessons for leaders mired in the challenges of an increasingly complex and uncertain world. They are known for presenting the text’s profound strategic thought in clear, accessible training that enables leaders new to the text to employ these tools in their work and lives.

Gimian has worked in leadership roles in the magazine and book publishing industry since 1972. Most recently he employed the lessons from the Rules of Victory as the founding publisher for Mindful magazine and Mindful.org. a media launch in 2012 that has grown to reach over 2 million people per month. He currently serves as the Executive Director of the Foundation for a Mindful Society.

Barry Boyce

Barry Boyce is a professional writer, editor, and corporate trainer, who is the founding editor of Mindful magazine and mindful.org. He is co-author, with James Gimian, of The Rules of Victory, a commentary on the strategic principles that underlie Sun Tzu’s Art of War, and a member of the Denma Translation Group, which produced a groundbreaking translation of the Sun Tzu text, published in 2002.

A longtime meditation practitioner and teacher, he is the editor of and a primary contributor to the books The Mindfulness Revolution: Leading Psychologists, Scientists, Artists, and Meditation Teachers on the Power of Mindfulness in Daily Life, and In the Face of Fear. Barry served as developmental editor for US Congressman Tim Ryan’s books, A Mindful Nation and The Real Food Revolution.

Barry trained government and corporate leaders for twenty years as the principal communications trainer for Dynamic Learning, Halifax, Nova Scotia. He also taught communications in the Computer Science and MBA programs at Dalhousie University and at the Institute of Chartered Accountants, where he also taught the Art of War. On his own and together with James Gimian, he has taught seminars on the Art of War throughout North America and in Europe.

He and his wife live in Nova Scotia, and their daughters and granddaughters live in Toronto, Canada.

How you can learn more

We present the Rules of Victory and the Simple Rules in a variety of settings, including: