“Gimian and Boyce have been amazingly skillful at translating Sun Tzu’s Art of War into everyday lessons that our global management team can apply on a daily basis at our rapidly growing and cutting-edge technology company.”

—Marc Benioff, Chairman and CEO, salesforce.com

“Their wonderful gift to all of us who are working, in our sphere and in our own way, to make the world better—and to do so with an approach that ‘takes whole.’ I applaud this beautifully clear, purposeful, and valuable work.”

—Adam Kahane, author of Solving Tough Problems

“There are exquisite gems to be found in the deep seeing and listening this ancient text—here brought to life by Gimian and Boyce as a Way of being, a Way of acting wisely in the modern world—invites us to contemplate and ultimately, to embody.”

—Jon Kabat-Zinn, author of Coming to Our Senses 

“Boyce and Gimian did brilliant training with the top leaders of our $500M, 1800 employee aerospace manufacturing business. They not only ‘decoded’ the Art of War through their hands-on training but made it completely relevant to those participating. They facilitated our leaders to tap into their own wisdom and apply it to real life challenges that arise everyday on the shop floor with everyday people. Their support and guidance during the COVID pandemic was invaluable to the leaders of our business. I cannot say enough about the value and breakthrough thinking that this training delivered.”

—Jacqueline Gallo, General Manager, Whitcraft Group

“Few undertakings are more urgent in today’s world than deepening our understanding of conflict and equipping us with practical wisdom for engaging it. This work does both, illuminating timeless insights and offering us the skillful means to make our lives more whole.”

—Erica Ariel Fox, Author of Winning from Within and founder of the Harvard Negotiation Insight Initiative

“This is a brave, unique, and important book. It demands of us a new way of being and thinking so that we can deal more skillfully with conflict and chaos. Here is 2,500-year-old wisdom that couldn’t be more timely.”

—Margaret J. Wheatley, author of Leadership and the New Science and Finding Our Way: Leadership for an Uncertain Time

“Their insights into “taking whole” and recognizing and using what is, in the present moment, show us how to apply Sun Tzu’s wisdom in everyday situations. This is wisdom we need now more than ever.”

—James Autry, author of The Servant Leader.

“In my seminars I have found that this approach to the Art of War is the one that most closely resonates with the professional experience of senior military officers regarding tactics and doctrine.”

—Anthony R. Wilson, Ph.D., Associate Professor of Strategy and Policy, United States Naval War College.

“This work brilliantly captures the voice and substance of the Sun Tzu.”

—Larry Seaquist, U.S. Navy (Ret), Office of the Secretary of Defense

“Sound advice for 21st century policy makes and military planners. Their approach is amazingly relevant as Americans come to grips with the security requirements of a diverse, multi-polar world.”

—Rear Admiral Michael Ratliff, U.S. Navy (Ret), former director of U.S. Naval Intelligence

“An exhilarating experience! They have a collective genius in presenting difficult ideas and unfamiliar concepts in an amazingly straightforward way.”

—Victor Mair, translator of Tao Te Ching, Professor of Asian Studies, University of Pennsylvania

Rules of Victory articulates everything worth knowing about how to lead in these times of disruptive change. Brimming with AHA! insights, here is an actionable, coherent world-view that resonates with every authentic leadership instinct I have ever had. It is always close at hand, especially when I am formulating strategic intentions and making life-transforming decisions.” 

—John Roy, Founder and CEO of Summit REIT (retired), once Canada’s largest Industrial Real Estate Investment Trust.

“Gimian and Boyce’s coaching and training in strategy derived from the Art of War have proved invaluable for me throughout my career as a senior executive in the pharmaceutical industry. When I have been confronted by seemingly insurmountable and complex obstacles, what I learned from them has always enabled me to see the bigger picture and a way forward.”

—Eric Ruby, Pharmaceutical Consultant and former Vice President, Regulatory Affairs and Quality Assurance, Assembly Biosciences

“What I learned from Boyce and Gimian, through the Rules of Victory and the Art of War, helped me through the many struggles involved in starting my own organic farming business and later transitioning from a primary producer to a distributor, while retaining and adding clients.”

—Peter Volz, Founder,  Oxford Gardens

“Deep study of the Art of War over many decades—combined with repeated practical application and real-world learning—is what enabled Gimian and Boyce to found a significant media business in these uncertain times, and go on to turn it into the authoritative voice in the field. They also provided invaluable training to the staff in my mining industry information and consulting business.”

—Michael Chender, Founder, Metals Economics Group

“Your training has given our team a complete, practical, and usable method for dealing more successfully with the complex challenges which are the very nature of our work. My staff uses these strategies daily. Not only has it taken a lot of the conflict out of the process, but now staff are more frequently able to go into tough, complex situations and come out with tangible, positive results.”

—Peter Bigelow, Director, Real Property and Planning, Halifax Regional Municipality

“Sun Tzu’s Art of War is difficult material to teach. However, this was the best learning event we’ve had in the past 17 years. You have the ability to present this material clearly to people who have no previous exposure to it, and to do so in such a way that they are able to apply it meaningfully to their work and life.”

—Senior Vice President, Cargill Inc.

“Gimian and Boyce clearly demonstrated that classic wisdom can still be accessible and relevant for security problems facing our world today.  Highlighting the truth that conflict is inevitable, they provided clear tools for working with this truth in a constructive manner, using real-world examples and open dialogue with participants.”

—Dr. Elizabeth Stanley, Professor of Security Studies, Walsh School of Foreign Service, Georgetown University

“This fresh, insightful commentary on the Art of War offers business leaders access to a skillful, practical wisdom for navigating the disruptions, unknowns and opportunities that now define our modern global marketplace. Whether it’s anticipating a competitive advantage, inspiring a team’s creative passion or adapting through a crisis, the advice and insight offered here is indispensable.”

—Michael Carroll, Author of “The Mindful Leader” and former Vice President, the Walt Disney Company

“The Rules of Victory has fundamentally shaped how I think through, communicate, and scale strategy across a global organization. Their View, Practice, and Action framework undergirds every aspect of my approach to driving strategic alignment. For those looking to more effectively apply the wisdom of Sun Tzu in their lives—both personally and professionally—this book is an invaluable resource.”

—Rod Leaverton, UDS Presales  Strategy & Operations, Dell Technologies